Two people. Forty years of experience.

Hupsen was founded by Guido and Mark. Twenty years of business consultancy and twenty years of technical leadership, largely gained in major enterprise implementations. That experience directly shapes how we build today.

40 years
combined enterprise experience
2 disciplines
business and technology at one table
Direct contact
with the people who design and build

Business and technology, from the first conversation.

Photo of Guido

Guido

Business consultant, solution architect, project manager

Twenty years at the forefront of enterprise implementations as a business consultant, solution architect and project manager. After years with a major international IT partner, Guido became responsible through his own company for multi-year implementation programmes at large retail organisations. He saw first-hand where implementations fail: not in the technology, but in the gap between what an organisation needs and what a tool actually does. Closing that gap is his expertise.

Photo of Mark

Mark

Senior developer, technical lead

For twenty years, Mark has been the technical backbone of major implementation programmes. Architecture, integrations and data models: experience has taught him which choices look harmless on day one but become painful by day one thousand. A proven specialist in environments where mistakes simply are not an option. Hupsen applies the same standard.

Small teams, major responsibility

ERP
and the surrounding processes
Integrations
landscapes that work together
Implementations
from design to go-live
Go-lives
reliable, even under pressure

We both spent two decades on major implementations, often involving ERP and the surrounding applications for product data, purchase-to-pay, warehousing and planning. Always in small teams, close to both the ERP and the systems around it. Our perspective is therefore not theoretical. We have seen these landscapes from the inside, repeatedly.

With every programme, one insight became clearer: most companies use only a fraction of their ERP. And the specific processes handled by satellite applications? Those tools often disappoint in practice as well — too cumbersome, too generic and too expensive for what they actually do.

That is how the idea emerged. An ERP works perfectly well as a transaction engine — often even a smaller one than you have today, with all the benefits that brings. The truly specific processes that no standard package covers well should be purpose-built. The step from an ERP transaction into such a focused process is almost always more manageable than it appears.

The problem was that building a small custom application used to be financially unjustifiable. That is exactly why standard SaaS satellite applications with licence and management fees emerged. Entirely logical. What is no longer logical is accepting that compromise given today’s possibilities.

Full focus on AI

That insight stayed with us. Increasingly, we thought: we should build something for this. Before AI, however, the investment required was simply impossible to justify. Then AI changed the equation. At the start of 2025, we committed fully to AI — not to add it to our existing way of working, but to create something new that was designed around AI from the ground up.

The answer is Primordia, our delivery foundation, together with a steadily growing suite of applications built on it. What you see on this website is not a roadmap or a vision document. It runs.

More about Primordia

What this means for your organisation

Our background matters to us. What matters to you is what the combination of that experience and Primordia makes possible.

  • Satellite applications that support your exact process instead of a package where you use only a third of the functionality.
  • The freedom to reassess your ERP: a core that focuses only on its primary role may be smaller at the next selection.
  • Ownership of your own software without recurring licence and management costs.
  • From idea to a working application in weeks, so you quickly know whether it works.
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No sales funnel and no account managers. You speak directly with the people who design and build your application.

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